Whether you ride English or Western, in competition or strictly for pleasure, Horse Illustrated is the complete guide for real horse enthusiasts and responsible horse owners. Each issue is filled with up-to-date information from respected veterinarians on emergency first aid and how to prevent common horse ailments. Subscribers rely on Horse Illustrated for expert tips on training, on buying and maintaining tack, as well as facts about the latest horse products and books.

Monthly Publication Unit of Sale: 1 yr Subscription $23.97 Single Copy $3.99 Source: Direct Mail 74% Other 26% Reader Profile: Female 94% Average Age 37 Median Income $81K Married 54% Homeowner 70% Own/Lease Horses 92% Own Cats/Dogs 78%

Young Rider subscribers are children who are dedicated to learning more about the care and training of their ponies and horses. Parents of Young Rider subscribers take an active role in their children's love for horses. They also fund their children's product purchasing decisions that drive their equine passion. Young Rider brings valuable product-related editorial coverage that informs readers of equipment and clothing needed for safe riding. Typical readers take regular riding lessons at schools and attend equestrian summer camps. Most own horses or ponies and purchase tack and equipment.

Bi-Monthly Publication Unit of Sale: 1 yr Subscription $19.97 Single Copy $3.50 Source: Direct Mail 96% Other 5% Reader Profile: Female 85% Average Age 12 English Style 60% Western Style 40% Middle to Upper Income Households