Auto Restorer subscribers are active participants in the hobby of automobile restoration. They are do-it-yourselfers interested in new skills and new product information that will allow them to enjoy their restoration interests. They like to work with their hands and have an appreciation for quality and workmanship, particularly as it relates to things that are mechanical. Auto Restorer subscribers are above average automotive enthusiasts. The representation of higher income groups is attributable to the higher cost of restorations and acquisitions.

Monthly Newsletter Unit of Sale: 1 yr Subscription $40.00 Single Copy $7.00 Source: Direct Mail 98% Reader Profile: Male 98% Average Age 48 Professional/Technical 60% Median Income $67K Restore Cars as Hobby 98%

Hobby Farms magazine is the guide to rural living for pleasure and profit. Each issue contains articles like maintaining and restoring barns, tractor and farm implement maintenance, animal health and husbandry, planting, growing and harvesting advice, livestock breed profiles, and coverage of farm shows and other rural events. Hobby Farms subscribers range from farmers working the land for their livelihood to hobby farmers who finance their lifestyle by working off-farm. They are avid gardeners and most raise some type of livestock.

Bi-Monthly Publication Unit of Sale: 1 yr. subscription $19.97 Single Copy $4.99 Source: Direct Mail 85% Other 15% Reader Profile: Female 48% Average Age 42 Median Income $80K Married 76% Avg. Farm Size 30 Acres College Educated 64%

Motorcycle Consumer News is America's premier consumer newsletter providing unbiased motorcycle product information, lab tested evaluations, and detailed analysis of after-market equipment. Subscribers actively buy motorcycle products and refer to Motorcycle Consumer News to make their purchasing decisions. These do-it-yourselfers crave technical information and most perform their own motorcycle maintenance.

Monthly Newsletter Unit of Sale: 1 yr Subscription $44.00 Single Copy $7.00 Source: Direct Mail 98% Reader Profile: Male 95% Married 80% Median Income $50K College Graduate 63% Average Age 35-55 Performs Own Maintenance 93%

WildBird is the magazine for active birders both in the field and at home. Subscribers enjoy finding and photographing rare birds. Many participate in outdoor activities like bicycling, backpacking, camping, and canoeing, and are members of nature conservation organizations. They enjoy the wonders of the great outdoors and all the benefits of nature. WildBird subscribers are the core enthusiasts of the entire avian outdoor recreation field.

Bi-Monthly Publication Unit of Sale: 1 yr Subscription $19.97 Single Copy $3.99 Source: Direct Mail 95% Other 5% Reader Profile: Female 66% Average Age 61 Median Income $76K Homeowner 88% Photographers 59% Outdoor Gardening 69% Walk for Excercise 72% Hike 58% Camp 35%