Pet List Magazines

Aquarium Fish International, the largest circulation publication in its field, serves the special interests of hobbyists involved in keeping freshwater fish, pond fish, marine fish and invertebrates. Articles focus on equipment and accessories, proper care of species, and effective use of aquarium products. Information is offered in an easy-to-read format that targets consumers who enjoy and maintain aquariums and garden ponds.

Monthly Publication
Unit of Sale:
1 yr Subscription $27.97
Single Copy $3.99

Source:
Direct Mail 86%
Other 14%

Reader Profile:
Male 60%
Average Age 25-44
Professional/Managerial 63%
Median Income $44K
Homeowner 70%
Own Other Pets 78%




Bird Talk is the leading consumer magazine dedicated to both new and experienced caged bird owners providing information on avian medicine, behavior, nutrition, grooming, health care and creating a bird-safe home. Bird Talk involves readers by exploring the fun and fascination of living with birds. Features on new products appear regularly and generate high response from active consumers.

Monthly Publication
Unit of Sale:
1 yr Subscription $27.97
Single Copy $4.50

Source:
Direct Mail 92%
Other 8%

Reader Profile:
Female 90%
Average Age 35-54
Professional/Managerial 50%
Income $51K
Married 65%
Homeowner 63%
Mail Order Respondent 62%
Own Other Pets 80%




Cat Fancy, the nation's #1 publication for cat owners, delivers the information readers need to help their cats live longer, healthier lives. It is a trusted source for products and services that help feline lovers care for their cats. Cat Fancy is the complete source for total cat care, with tips on training, health and nutrition, plus fascinating stories about cats and their owners, cat psychology and in-depth breed profiles.

Monthly Publication
Unit of Sale:
1 yr Subscription $27.97
Single Copy $4.50

Source:
Direct Mail 70%
Other 30%

Reader Profile:
Female 93%
Average Age 35-54
College Education 35%
Median Income $50K
Married 39%
Homeowner 67%
Mail Order Respondent 53%
Own Other Pets 63%




Dog Fancy is the complete guide to total dog care, focusing on grooming, training, health, nutrition and behavior for all breeds. Subscribers are individuals committed to the health and care of canines. Every month Dog Fancy provides the latest on dog products, books, services, entertaining stories about dogs and their owners.

Monthly Publication
Unit of Sale:
1 yr Subscription $27.97
Single Copy $4.50

Source:
Direct Mail 84%
Other 16%

Reader Profile:
Female 94%
Average Age 51
Median Income $52K
Married 47%
Homeowner 77%
Own Dogs 10+ Years 79%
Average Dogs Per Household 2.2




Dogs for Kids subscribers are canine-loving children and pre-teens who are dedicated to learning more about the care of their dogs. Parents of Dogs for Kids subscribers take an active role in their children’s product purchasing decisions that drive their canine passion.

Dogs for Kids provides training tips, mini breed profiles, fun activities to do with dogs, games, puzzles and posters. While fun is a major component of the magazine, Dogs for Kids’ goal is to educate children about dogs and their care.

Bi-Monthly Publication
Unit of sale:
1 yr. Subscription $19.97
Single Copy $3.50

Reader Profile:
Female 80%
Average Age Range 9-12





Dog World is a magazine for the serious dog enthusiast. Professionals in the pet industry and long time pet owners look to Dog World as the authoritative source on canine care. Month after month, Dog World inspires, informs, and entertains owners of purebred and mixed-breed dogs. Each issue delivers valuable information about responsible care for the recreational and high-performance canine athlete and working dog, and provides a forum for readers' opinions, feedback, and personal stories.

Monthly Publication
Unit of Sale:
1 yr Subscription $27.97
Single Copy $3.99

Source:
Direct Mail 90%
Other 10%

Reader Profile:
Female 81%
Average Age 50
Median Income $58K
Own Large Dogs 67%
Own Other Pets 53%




Freshwater and Marine Aquarium serves the special interests of tropical fish enthusiasts and manufacturers of aquarium products. Our subscribers are concerned about the proper care and treatment of fish and the environment, as well as advancing their general knowledge of the hobby. The publication targets consumers, manufacturers and business owners who enjoy, build, maintain and sell aquariums for both fresh and salt water species.

Monthly Publication
Unit of Sale:
1 yr. subscription $25.00
Single Copy $3.99

Source:
Direct Mail 86%
Other 14%

Reader Profile:
Male 70%
Age Range 35-50
Homeowner 64%
Own Other Pets 83%





Reptiles covers a broad range of products devoted exclusively to the care and keeping of reptiles and amphibians. The magazine guides new owners and encourages experienced owners to acquire additional species. Subscribers of all levels keep informed about products to enhance the health and fun of their pets. Reptiles reaches a pure audience of reptile and amphibian enthusiasts, who are the core of this specialized market.

Monthly Publication
Unit of Sale:
1 yr Subscription $27.97
Single Copy $4.50

Source:
Direct Mail 90%
Other 10%

Reader Profile:
Male 58%
Average Age 34
Median Income $51K
Homeowner 60%
Own Other Pets 89%
© Copyright 2006 BowTie, Inc. All rights reserved.
Contact Us | Privacy Policy | List Update Subscription | BowTie Inc.